Privacy Policy

Last Updated: December 19, 2025

THE LINEUP ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our sports betting analytics and projection service (the "Service").

By using THE LINEUP, you consent to the data practices described in this policy. If you do not agree with this Privacy Policy, please do not use our Service.

1. Information We Collect

1.1 Information You Provide

• Account Information: Email address, password (hashed), display name
• Payment Information: Processed by Stripe (we do not store credit card numbers)
• Profile Data: Betting preferences, notification settings, timezone
• Betting Data: Bets you track through our platform, bet history, performance records, bankroll information (if you choose to enter it)
• Yahoo Integration: Yahoo Fantasy league IDs, team IDs, roster data (when you connect your Yahoo account)
• Feedback: Support messages, cancellation reasons, feature requests

1.2 Information Collected Automatically

• Usage Data: Pages viewed, features accessed, projections viewed, time spent on Service
• Betting Analytics Usage: Which projections you view, odds comparisons accessed, arbitrage opportunities checked
• Device Information: IP address, browser type, operating system, device type
• Log Data: Access times, pages requested, error logs, API calls
• Cookies: Session cookies, authentication tokens, analytics cookies

1.3 Information from Third Parties

• Yahoo Fantasy Sports: League settings, team rosters, player ownership (when you authorize OAuth access)
• NBA Data Providers: Player statistics, game schedules, injury reports (from BallDontLie API and other licensed sources)
• Odds Data Providers: Sportsbook odds, betting lines, line movements (from SportsGameOdds API and other licensed sources)
• Payment Provider: Payment status, subscription status, billing address (from Stripe)

2. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: Generate player projections, display odds comparisons, identify betting value, track your bet performance, sync Yahoo Fantasy data, manage subscriptions
• Account Management: Create and maintain your account, authenticate logins, process payments
• Communication: Send transactional emails (payment confirmations, password resets), onboarding emails, feature updates
• Personalization: Customize projections based on your preferences, remember your settings, display relevant betting opportunities
• Analytics & Improvement: Understand usage patterns, measure projection accuracy, improve ML models, enhance user experience
• Security: Detect fraud, prevent abuse, enforce usage limits, monitor for suspicious activity
• Compliance: Meet legal obligations, respond to legal requests, protect our rights

2.1 Betting Data Usage

If you use our bet tracking features, we use your betting data to:

• Display your bet history and performance analytics
• Calculate your ROI, win rate, and other performance metrics
• Provide personalized insights about your betting patterns
• Improve our projection models (using aggregated, anonymized data only)

We do not share your individual betting data with sportsbooks, gambling operators, or any third parties except as described in Section 3.

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

3.1 Service Providers

• Supabase: Database and authentication infrastructure
• Stripe: Payment processing and subscription management
• SendGrid: Transactional and marketing email delivery
• Railway: Backend hosting and infrastructure
• Vercel: Frontend hosting and content delivery
• Sentry: Error tracking and performance monitoring
• Redis: Caching infrastructure

All service providers are contractually obligated to protect your data and use it only for the purposes we specify.

3.2 Aggregated and Anonymized Data

We may share aggregated, anonymized data that cannot be used to identify you. For example, we may share statistics about overall platform usage, aggregate betting trends, or projection accuracy metrics. This data does not include any personally identifiable information.

3.3 Legal Requirements

We may disclose your information if required by law, subpoena, court order, or government request, or to protect the rights, property, or safety of THE LINEUP, our users, or the public.

3.4 Business Transfers

If we are acquired, merge with another company, or sell assets, your information may be transferred to the acquiring entity. We will notify you before your data is transferred and becomes subject to a different privacy policy.

3.5 What We Do NOT Share

We do NOT share your personal information with:

• Sportsbooks or gambling operators
• Data brokers or marketing companies
• Social media platforms (unless you explicitly connect an account)
• Any third parties for their own marketing purposes

4. Data Retention

We retain your information for as long as necessary to provide the Service and comply with legal obligations:

• Account Data: Retained while your account is active, deleted within 90 days of account deletion request
• Betting Data: Retained while your account is active, deleted upon account deletion
• Usage Data: Retained for 2 years for analytics and model improvement
• Payment Records: Retained for 7 years for tax and legal compliance
• Backups: Data may persist in backups for up to 90 days after deletion

5. Data Security

We implement industry-standard security measures to protect your information:

• Encryption: All data transmitted over HTTPS (TLS 1.3), passwords hashed with bcrypt, OAuth tokens encrypted with Fernet
• Access Controls: Row-level security in database, role-based access for team members
• Infrastructure: Hosted on secure cloud platforms (Supabase, Railway, Vercel) with SOC 2 compliance
• Monitoring: Real-time error tracking, uptime monitoring, suspicious activity detection
• Regular Audits: Periodic security reviews and vulnerability assessments

While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Your Privacy Rights

6.1 General Rights

You have the right to:

• Access: Request a copy of your personal data
• Correction: Update inaccurate or incomplete data
• Deletion: Request deletion of your account and data
• Portability: Export your data in a machine-readable format (CSV)
• Objection: Opt out of marketing emails and analytics tracking
• Restriction: Request limited processing of your data

6.2 GDPR Rights (EU Residents)

If you are in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• Right to withdraw consent at any time
• Right to lodge a complaint with your local supervisory authority
• Right to object to automated decision-making and profiling

Legal Basis for Processing: We process your data based on: (a) your consent, (b) performance of a contract (providing our Service), (c) legitimate interests (improving our Service, preventing fraud), and (d) legal obligations.

6.3 CCPA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know what personal information we collect, use, disclose, and sell
• Right to delete personal information (with certain exceptions)
• Right to opt out of the sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising your privacy rights
• Right to correct inaccurate personal information
• Right to limit use of sensitive personal information

To exercise any of these rights, please contact us at privacy@thelineup.pro or use the account settings in your dashboard.

7. Cookies & Tracking Technologies

We use cookies and similar tracking technologies:

• Essential Cookies: Required for authentication, security, and site functionality (cannot be disabled)
• Analytics Cookies: Track usage patterns and improve the Service (can be disabled)
• Preference Cookies: Remember your settings and preferences

You can control cookie preferences through your browser settings or our cookie consent banner. Disabling certain cookies may limit Service functionality.

Do Not Track: Some browsers offer a "Do Not Track" (DNT) setting. We currently do not respond to DNT signals, but you can opt out of analytics tracking in your account settings.

8. Third-Party Links & Services

Our Service may contain links to third-party websites and services, including:

• Sportsbook websites (for odds verification)
• Yahoo Fantasy Sports
• NBA.com and other sports information sites
• Payment processors (Stripe)

We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies before providing any information. When you click on third-party links, you leave our Service and are subject to the third party's privacy policy.

9. Children's Privacy

THE LINEUP is not intended for users under 18 years old (or 21 in jurisdictions where that is the legal gambling age). We do not knowingly collect personal information from children or minors.

If we discover we have collected information from a person under the applicable age limit, we will delete it immediately. If you believe we have inadvertently collected information from a minor, please contact us at privacy@thelineup.pro.

10. International Data Transfers

Your information may be transferred to and processed in the United States or other countries where our service providers operate. These countries may have different data protection laws than your country of residence.

For EEA residents, we ensure adequate safeguards through Standard Contractual Clauses approved by the European Commission. For UK residents, we rely on the UK International Data Transfer Agreement.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or a prominent notice on the Service at least 30 days before changes take effect. The "Last Updated" date at the top will reflect when changes were made.

Your continued use of the Service after changes become effective constitutes acceptance of the revised Privacy Policy. If you do not agree to the changes, you should stop using the Service and request deletion of your account.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

General Privacy Inquiries: privacy@thelineup.pro
Support: support@thelineup.pro
Data Protection Officer (GDPR): dpo@thelineup.pro

We will respond to privacy-related inquiries within 30 days. For data access or deletion requests, we will verify your identity before processing your request.